Our Story

Let's be real—we didn't start out in a fancy jewelry studio. Our founder is actually a software developer.

For years, his job was helping other people get their businesses set up online. He saw that the shops that did the best were the ones that really cared about their products and their customers. It was inspiring to see, and we wanted to build something like that ourselves.

Coming from a family with a clothing business, we've always had an eye for good quality. We saw a chance to mix that with our tech know-how in the world of fashion jewelry.

So, we started small on Amazon with just a handful of items. We wanted to see if people liked the things we picked. The positive feedback we got was all the proof we needed to go all-in and create MyAlankar.

Here’s our simple promise to you. We're not jewelry experts; we're shoppers, just like you. Every single item in our store has to pass three simple checks before we'll sell it:

1. Does it look amazing and is it made well?

2. Is it actually worth the price?

3. Would we be happy to give it to our own family?

If it's not a "yes" to all three, you won't find it here.

That's what MyAlankar is all about. It's a shop built on a straightforward idea: using our background to find and sell beautiful jewelry that we genuinely love. We’re really happy you’re here.